湖南2025自考[电子商务]英语二高频题考点.docxVIP

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湖南2025自考[电子商务]英语（二）高频题(考点)

一、选择题（共10题，每题2分，合计20分）

1.WhichofthefollowingisNOTacommonfunctionofane-commerceplatform?

A.Productdisplay

B.Paymentprocessing

C.Inventorymanagement

D.Physicaldeliverylogistics

2.In湖南se-commercemarket,whichpaymentmethodismostwidelyusedbylocalconsumers?

A.Creditcards

B.Alipay

C.PayPal

D.Cashondelivery

3.WhatdoesSEOstandforine-commerce?

A.SearchEngineOptimization

B.SecureElectronicOrder

C.SalesExecutiveOnline

D.SocialEngagementOptimization

4.Whichsocialmediaplatformismostpopularamong湖南smiddle-agedconsumersforshopping?

A.Weibo

B.Douyin

C.QQ

D.LinkedIn

5.Whatistheprimarygoalofcross-sellingine-commerce?

A.Toincreasecustomerloyalty

B.Topromotehigh-marginproducts

C.Toupsellpremiumproducts

D.Toreduceinventorycosts

6.Whichofthefollowingisakeychallengeforsmalle-commercebusinessesin湖南?

A.Highcompetitionfromlargeplatforms

B.Limitedaccesstofunding

C.Lackofskilledpersonnel

D.Alloftheabove

7.WhatdoesA/Btestingrefertoine-commerce?

A.Amarketingstrategyusingtwodifferentversions

B.Afinancialtransactionmethod

C.Adataanalyticstechnique

D.Acustomerserviceprotocol

8.Whichofthefollowingisamajortrendin湖南se-commercelogistics?

A.Increasedrelianceontraditionalpostalservices

B.Growthoflast-miledeliveryservices

C.Declineinexpressdeliveryusage

D.Reducedneedforwarehousing

9.Whatisomnichannelretailingine-commerce?

A.Sellingonlythroughonlinechannels

B.Integratingmultiplesaleschannels

C.Focusingsolelyonmobilecommerce

D.Reducingphysicalstorepresence

10.Whichofthefollowingisacommonmetricusedtomeasuree-commercewebsiteperformance?

A.Customeracquisitioncost

B.Employeesatisfaction

C.Inventoryturnover

D.Marketingbudget

二、填空题（共10题，每题2分，合计20分）

1.Theriseofmobilecommercehassignificantlyincreasedtheimportanceof________