天津2025自考[电子商务]英语二考前冲刺练习题.docxVIP

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天津2025自考[电子商务]英语（二）考前冲刺练习题

一、选择题（共10题，每题2分，共20分）

1.Inthecontextofe-commerce,whichofthefollowingtermsbestdescribesthepracticeofanalyzingcustomerdatatopredictbuyingbehavior?

A.E-commercelogistics

B.Searchengineoptimization(SEO)

C.Customersegmentation

D.Supplychainmanagement

2.Whichofthefollowingisaprimaryconcernforbusinessesimplementingmobilecommerce(m-commerce)strategiesinChina?

A.Highinternetpenetrationrates

B.Limitedmobiledeviceusage

C.Securityvulnerabilitiesduetoweakencryption

D.Lowcompetitioninthemarket

3.TheLongTailtheoryine-commercerefersto:

A.Astrategytomaximizeshort-termprofits

B.Focusingonafewhigh-demandproducts

C.Offeringawidevarietyofnicheproductswithlowsalesvolumeeach

D.Reducinginventorycostsbyminimizingproductvariety

4.WhichofthefollowingisNOTacommonfeatureofasuccessfule-commercewebsiteinTianjin?

A.Multi-languagesupportforMandarinandEnglish

B.High-resolutionproductimageswithdetaileddescriptions

C.Acomplicatedcheckoutprocesswithmultiplesteps

D.SecurepaymentgatewayssupportingAlipayandWeChatPay

5.Indigitalmarketing,conversionrateoptimization(CRO)primarilyfocuseson:

A.Increasingthenumberofwebsitevisitors

B.Improvingthepercentageofvisitorswhomakeapurchase

C.Reducingadvertisingcosts

D.Enhancingbrandawareness

6.Whichofthefollowingbestdescribesdropshippinginthecontextofe-commerce?

A.Amethodofstoringinventoryinmultiplewarehouses

B.Sellingproductsdirectlytoconsumerswithoutholdinginventory

C.Astrategytoreduceshippingcostsbyoptimizingdeliveryroutes

D.Abusinessmodelwheremanufacturerssellproductsexclusivelytoretailers

7.ThetermAPI(ApplicationProgrammingInterface)ine-commerceismostcommonlyusedto:

A.Describeaphysicalinterfaceforcustomerservicerepresentatives

B.Facilitateintegrationbetweendifferen