广西2025自考[市场营销]英语二考前冲刺练习题.docxVIP

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广西2025自考[市场营销]英语（二）考前冲刺练习题

一、单选题（共10题，每题1分）

1.Themarketingconceptisprimarilyfocusedon______.

A)producinghigh-qualityproducts

B)satisfyingcustomerneedsandwants

C)maximizingsalesvolume

D)minimizingproductioncosts

2.WhichofthefollowingisNOTacomponentofthemarketingmix?

A)Product

B)Price

C)Place

D)Promotion

E)People

3.Theprocessofsegmentingabroadconsumerorbusinessmarketintosub-groupsofconsumerswithsimilarneedsorcharacteristicsiscalled______.

A)targeting

B)positioning

C)marketsegmentation

D)marketpenetration

4.Acompanythatdecidestoenternewgeographicmarketswithitsexistingproductsisengagingin______.

A)marketdevelopment

B)productdevelopment

C)marketpenetration

D)diversification

5.Theterm4Psreferstothemarketingmixelementsin______.

A)business-to-businessmarketing

B)digitalmarketing

C)servicemarketing

D)traditionalmarketing

6.Themarketingresearchtechniquethatinvolvescollectingdatathroughsurveys,interviews,orobservationsiscalled______.

A)secondaryresearch

B)primaryresearch

C)qualitativeresearch

D)quantitativeresearch

7.Theprimarygoalofadvertisingisto______.

A)buildlong-termcustomerrelationships

B)generateimmediatesales

C)provideproductinformation

D)enhancebrandimage

8.Thestrategyofusingmultiplechannelstoreachcustomersiscalled______.

A)channelconflict

B)channelintegration

C)multi-channeldistribution

D)distributionintensity

9.Theconceptofcustomerlifetimevalue(CLV)ismostrelevantto______.

A)short-termsalespromotions

B)customerrelationshipmanagement

C)productpositioning

D)marketsegmentation

10.Themarketingtermthatdescribestheprocessofcreatingastrongbrandidentityiscalled______.

A)brandequity

B)branding

C)brandawareness

D)brandextension

二、多选题（共5题，每题2分）

1.Whichofthefollowingarecommonmarketingstrategiesforsmallbusinessesin广西?

A)Localiz