全文可编辑worldreportmarket-Brand KPIs for furniture online shops Kohl’s in the United States-外文版培训课件（2025.2）.pptVIP

CONSUMERBRAND

BrandKPIsforfurnitureonlineshops:Kohl’sintheUnitedStates

ConsumerInsightsreport

December2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonKohl’sperformanceinthefurnitureonlineshopmarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:March-April2024

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Notes:

Sources:StatistaConsumerInsightsGlobal,asofDecember2024

72%ofKohl’susersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

•Kohl’sbrandingresonatesmorewithGenZ

•Kohl’sgenerallyappealstowomenmorethanmen•AmongKohl’senthusiasts,37%fallunderthehigh-

incomecategory

•Consumerswanttheirfurnitureonlineshopbrandstohavehighvalue,honesty/trustworthiness,andauthenticity

Howdoesthebrandperforminthemarket?•Kohl’srankssixthinawarenesswithinthefurnitureonlineshopmarket

•ThepopularityratingofKohl’sis24%

•Kohl’sranksoutsidetheTop10inusage

•Intermsofloyalty,Kohl’sisoutsidetheTop10intheUnitedStates

•Kohl’shas