2020尼尔森媒体消费者报告居家办公对消费者体验的影响-尼尔森英文版37页.pdf

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SPECIALWORKFROMHOMEEDITION

THENIELSENTOTAL

AUDIENCEREPORT

AUGUST2020

Tosay2020hasbeenoneofvolatility,uncertaintyandcautionamongconsumersaswellas

smallandbigbusinesseswouldbeanunderstatementofepicproportion.

COVID-19,culturalandcivilunrestandcontinuedevolutioninthemedialandscapehave

alteredallaspectsofoureverydaylives.Thewayweshopforgroceries,receivemedicalcare—

evenhowweseeeachother—haveallbeenupended.Manychangeswon’tbetemporary,and

thisdisruptionwillbreedaslewoftransformationsthatareheretostay,manyofwhichare

PETERKATSINGRIS,SVPalreadyevident.

AUDIENCEINSIGHTS

Yetduringtimesofgreatdistresscomesopportunityforinnovation,ingenuityandtriumph—

thecoreofourAmericanexperience.

DuringtheGreatDepression,forexample,thecarradio,conceptualizeddecadesprior,finallybecameareality

in1930.Radioremainsrelevanttoday—andaworthycompanionforthesociallydistant.KingKullen,thefirst

supermarket,alsoopenedin1930,debutingarevolutionarymodelinfoodretailingandmarketingthatstillexists

today.AndduringtheSpanishFluof1918,wewitnessedthebirthofthemodernstudiosystemwhenAdolphZukor,

co-founderofParamountPictures,consolidatedanarrayofdistressedtheatersintoasystemthatownedevery

aspectoffilmmaking.

Asyouwillseeinthisreport,COVID-19hascatapultedstreamingtobecomethepresentandfutureofcontent

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