甜品店营销策划方案.docxVIP

甜品店营销策划方案

目录

1.总体目标................................................2

1.1产品特色.............................................2

1.2目标市场.............................................4

1.3营销理念.............................................4

2.市场分析................................................6

2.1目标顾客分析.........................................7

2.2竞争对手分析.........................................8

2.3市场趋势分析.........................................9

3.营销策略...............................................10

3.1产品策略............................................12

3.2价格策略............................................13

3.3推广策略............................................13

3.3.1社交媒体营销....................................15

3.3.2线下活动........................................16

3.3.3口碑营销........................................17

3.4销售渠道策略........................................18

4.促销计划...............................................18

4.1开业促销活动........................................20

4.2日常促销策略........................................21

4.3节假日活动规划......................................23

5.合作伙伴关系建设.......................................24

5.1媒体合作............................................25

5.2餐饮业联盟..........................................26

5.3社区合作............................................27

6.营销预算...............................................28

6.1整体预算规划........................................29

6.2项目预算明细........................................30

6.3预算控制与调整......................................31

7.执行计划...............................................31

8.监控与评估.............................................32

8.1日常监控............................................34

8.2中期评估............................................35

8.3结果评估与调整......................................36

9.风险管理...............................................37

9.1市场风险............................................39

9.2运营风险...............