BDA-H资本享学教育和轻轻家教商业尽职调查报告EN-2015 09 17.pptxVIP

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BDA-H资本享学教育和轻轻家教商业尽职调查报告EN-2015 09 17.pptx

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DueDiligenceonEntstudyandChangingeduSept16,2015ForHCapitalInternalUseOnly?BDA2015

2TableofContentsExecutiveSummaryProductIntroductionValuePropositionsExecutionCapabilityMonetizationManagementUserFeedback

ExecutiveSummary(1/3)ProductIntroduction:Entstudyfocusesonbuildingupaplatformanduser/teachernetwork,whileChangingemphasizesonmatchingteacherswithstudentsandofferingofflineservicesEntstudy?adopts?a?listing?model?for?parents?to?choose?teachers,?while?Changingedu?chooses?the?matching?modelFor?now,?both?of?Entstudy?and?Changingedu?focus?on?expanding?their?teacher?inventory?and?building?up?online?transaction?systemIn?mid-to-long?term,?they?will?try?to?increase?user?stickiness?with?different?add-value?servicesEntstudy:?Improve?its?interaction?platforms?to?help?teachers?cooperate?with?each?other,anddevelopteachingtoolsChangingedu:?Enhance?its?teaching?tools?and?leverage?educational?resources?from?XRS?and?ZhikangValuePropositions:Forstudents,Entstudyexpectsbetterqualitywithstrictrecruitingprocedure;Changingeduhopestoensurethequalitybyofflineservices;Neitherisprovenfornow;forteachers,Entstudyprovidesvaluebynetworkingeffects,whichmaydevaluetheplatform;whileChangingeduoffersinstitution-likeofflineservices,whichistooheavyStudentSourcing:Entstudyhelpsteacherstoformworkshopstofacilitatesharingofstudentstoenlargeeveryone’sstudentpoolChangingeduinvolvesTAinstudent-teachermatchingprocessandfurtherinservingprocessinordertoensurebilateralsuitabilityOurconcerns:teachersonEntstudymightdependlessontheplatformafterformingworkshop;Changingedu’smodelistooheavyforscaleexpansion,andwedonotseemuchdifferencemadewithofflineinstitutionsinChangingedu’smodelPromotingReputation:ApparentlyEntstudy’smodelcanbetterpromoteteachers’personalbrandimagestoretaingoodteachersinthelong-termOurconcerns:Entstudymayonlyappeal