“三农”类短视频助力乡村振兴策略研究.pdfVIP

Journalism and Communications 新闻传播科学, 2023, 11(2), 347-353 Published Online June 2023 in Hans. /journal/jc /10.12677/jc.2023.112053 “三农”类短视频助力乡村振兴策略 研究 吴炫希，高静凯，刘冬艳 安徽新华学院商学院，安徽 合肥 收稿日期：2023年5月5 日；录用日期：2023年6月13 日；发布日期：2023年6月20 日 摘 要 国家实施乡村振兴战略是实现“两个一百年”奋斗目标和中华民族伟大复兴中国梦的必然要求。短视频 作为新时代传播工具，在乡村振兴战略实施中起着重要作用。在此背景下，本文通过研究短视频如何赋 能乡村振兴、分析传播策略、指出短视频助农相关痛点并给出相应对策，以期为短视频平台更好地服务 于乡村振兴提供一定的参考。 关键词 乡村振兴，短视频，传播策略 Research on the Strategy of “Three Rural” Short Video Assisting Rural Revitalization Xuanxi Wu, Jingkai Gao, Dongyan Liu Business School, Anhui Xinhua University, Hefei Anhui th th th Received: May 5 , 2023; accepted: Jun. 13 , 2023; published: Jun. 20 , 2023 Abstract The implementation of the rural revitalization strategy by the country is a necessary condition for achieving the “Two Centenary Goals” and the Chinese Dream of the great rejuvenation of the Chi- nese nation. Short videos, as a communication tool in the new era, play an important role in the implementation of rural revitalization strategies. In this context, this article studies how short videos empower rural revitalization, analyzes communication strategies, points out pain points related to short videos helping agriculture, and provides corresponding countermeasures, in or- der to provide a certain reference for short video platforms to better serve rural revitalization. 文章引用: 吴炫希, 高静凯, 刘冬艳. “三农”类短视频助力乡村振兴策略研究[J]. 新闻传播科学, 2023, 11(2): 347-353. DOI: 10.12677/jc.2023.112053 吴炫希 等 Keywords Rural Revitalization, Short Video, Communication Strategy Copyright © 2023 by author(s) and Hans Publishers Inc. This work is licensed under the Creative Commons Attribution Internatio