知识管理概念与案例.pptVIP

Knowledge Management: Concepts and CasesStephen Ruth, George Mason UniversityFirst Lecture: Why KM Makes a Difference in an Organization第一页，共七十三页。 Leveraging Technology Series (ICASIT)Electronic Commerce (GMU,World Bank)IT in the European UnionIT and Organizational LearningHuman Engineering in IT DesignIT for Competitive AdvantageIT and Executive Information Systems第二页，共七十三页。 Leveraging Technology Series (Continued)IT and Expert Systems Use Leveraging MultimediaTeaming in CyberspaceVirginia’s NetpreneursCybercorpKnowledge Management第三页，共七十三页。 Possessing IT vs. Leveraging ITMost metrics are about possessionPossession is static; leveraging is dynamicPossession alone does not add valueLeveraging is a strategic issue; possession is operational第四页，共七十三页。 Outline of This PresentationKM scope, definitions, brief historyLeveraging KM--examplesAcquiring knowledge, KM marketsKey ideas : Leonard-Barton, Davenport, Prusak, Koulopoulis, Nonaka, Stewart第五页，共七十三页。 Outline of This PresentationCharacteristics of successful knowledge organizationsFive step approach to KMThe future第六页，共七十三页。 BHAG’s Big, Hairy, Audacious GoalsGoodyear ($13 billion to $23 Billion in 5 years)Times Mirror--increase LA Times circulation by 500,000, a 50% jumpPG Increase company size by 100% in ten years第七页，共七十三页。 More BHAG’sGE --be #1 or #2 in every market they serveBristol Myers --Double sales and earnings in seven yearsCampbell Soup--be seen as a peer of Coca Cola and Gillette第八页，共七十三页。 Definition of Knowledge “Knowledge is a fluid mix of framed experience, contextual information, and expert insights that provides a framework for evaluating and incorporating new experiences and information. It originates and is applied in the minds of knowers. In the organization, 第九页，共七十三页。 Definition of Knowledge it often becomes embodied not only in documents or repositories but also in organizational routines, processes, practices, and norms” (Working Knowledge, p. 5)第十页，共七十三页。 What Is So Special about KM?