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Controversial advertisements of Benetton;;;;;;;;;;;;;;;;;;;;;;The Benetton Group ; A fashion brand A group that gathers a portfolio of companies and brands under its wing, from Sisley to Nordica to Rollerblade The Benetton family is also involved in a broad range of businesses from highway restaurants (Auto Grill) to venture capital (the 21 Investment Group).;;Its positioning is, officially, a combination of color, energy and practicality, which the Italian web developers manage to deliver in spite of the technical obstacles. ; Angel or Devil ?; The Italy based group is well known for their shocking world issue advertisements that only bear the company logo .In fact, Benetton’s advertisements traditionally do not feature the clothes it sells; only the issues play the lead role. After years of controversy over ads such as AIDS, war, interracial relationships, and priests kissing nuns, it may be time for Benetton to campaign about something other than controversial social issues, like clothes. ; On January 1, 2000, Benetton’s new advertising campaign wasn’t about sweaters or pants, but about convicted murderers that are on death row. The death row ads feature portraits of American death row inmates in prison uniforms with the slogan sentenced to Death. The ads give the inmate’s name, date of birth, crime, and expected method of execution. Within the campaign, inmates also talk about topics ranging from their childhood to their dreams, everything except their victims. According to CNN, victims’ Rights advocates are outraged as well as are the individuals that lost loved ones to the profiled inmates. ;According to the February 19, 2000 article in The Economist, a Benetton spokesperson in New York admitted that payment was made to two inmates for the rights to their likeness. The state accuses Benetton of fraudulent misrepresentation, trespass by deceit and trespass by exceeding the scope of consent. ;Perhaps this is the problem with Benetton’s campaigns in the United