DB43_T 2365.1-2022 农村卷烟营销网络 第1部分：服务乡村振兴指南.docxVIP

ICS?65.160 CCS?X?98  43 湖 南 省 地 方 标 准 DB43/T?2365.1—2022 农村卷烟营销网络 第1部分：服务乡村振兴指南 Rural?cigarette?marketing?network?- Part?1:?Service?rural?revitalization?guide 2022?-?05?-?31?发布 2022?-?08?-?31?实施 湖南省市场监督管理局 发?布 DB43/T?2365.1—2022 目 次 前言························································································································?Ⅲ 1 范围?·····················································································································?1 2 规范性引用文件?······································································································1 3 术语和定义?············································································································1 4 服务产业振兴?·········································································································1 5 服务人才振兴?·········································································································2 6 服务生态振兴?·········································································································2 7 服务组织振兴?·········································································································2 8 服务文化振兴?·········································································································3 参考文献····················································································································?4 I DB43/T?2365.1—2022 农村卷烟营销网络 第?1?部分：服务乡村振兴指南 1??范围 本部分提供了烟草商业企业服务乡村振兴的有关建议，并给出了相关信息。 本部分适用于烟草商业企业对农村卷烟营销网络服务乡村振兴的指导。 2??规范性引用文件 本文件没有规范性引用文件。 3??术语和定义 下列术语和定义适用于本文件。 3.1 农村卷烟营销网络 rural?cigarette?marketing?network 以烟草商业企业为主，依照烟草专卖法律法规，针对农村地区，对农村卷烟零售客户服务的卷烟营 销组织系统。 3.2 农村卷烟零售终端 cigarette?retail?terminal 持有烟草专卖零售许可证、向顾客展示和交易的经营场所。 3.3 农村卷烟零售客户 retail?cigarette?customers 持有烟草专卖零售许可证从事农村卷烟经营业务的经营者。 4??服务产业振兴 4.1 助力农村卷烟零售终端提质 4.1.1 支持农村卷烟零售客户加盟烟草和新零售流通品牌，促进现代流通体系向农村地区延伸发展。 4.1.2 优先支持脱贫户、防返贫监测户和返乡青年加盟农村卷烟营销网络。 4.1.3 在店铺改造、货源保障、经营服务等方面提供扶持。 4.1.4 指导农村卷烟零售客户开展经营分析，提供个性化经营指导方案，防范化解