基于观众满意视角的智慧会展观众服务研究.pdfVIP

本科论文 摘 要 目前，智慧城市各阶段的建设已经成为我国的重点项目，智慧会展是智慧城市的重 要组成部分。通过提高智慧会展参展观众的参展满意度，可以有效刺激参展观众的参展 热情，进而提高参展商的满意度，这种连锁反应后可以驱动智慧会展的经济效益增长和 发展。因此，提供观众满意的服务是企业发展的目标和企业竞争的战略。本文以济南市 智慧会展参展观众为研究对象，运用实地考察法、问卷调查法、数据统计分析等方法， 从国内外智慧会展研究现状、国内外服务质量研究现状以及国内外满意度相关研究现状 等方面的基础上，分析了影响智慧会展观众满意度的因素，对智慧会展观众服务满意度 特征框架进行构建。得出了济南智慧会展观众服务对网络环境、员工服务等方面满意度 较低的结论。据此，本文提出了提高济南智慧会展观众服务满意度的研究建议。 关键字：智慧会展，服务质量，观众满意度，提升策略 本科论文 Abstract At present, the construction of smart city has become a key project in China, and the smart city conference and exhibition are an important part of the smart city. Increase the satisfaction of participating businesses, motivate them, and motivate them effectively. This kind of anti-adaptation can promote the growth and development of intelligence and economic benefits. One thing that will please the seasoned guests on the door is to develop business and competitive strategies. This article takes audience of ji nan wisdom exhibition as the research object By using the methods of on-the-spot investigation, questionnaire survey and data statistical analysis, according to the research status of intelligent performance at home and abroad, the research status of service quality at home and abroad and the research status of satisfaction at home and abroad, the design scheme of intelligent performance is put forward. This paper analyzes the factors that affect the audience satisfaction of intelligent performance, and provides audience service for intelligent performance. The conclusion is that the satisfaction of Jinan smart exhibition visitor service to network environment and employee service is low. On this basis, this paper puts forward some