服务管理：运作、战略与信息技术(原书第9版)案例课件Alamo_Drafthouse.pptVIP

* ALAMO DRAFTHOUSE Fine Dining Viewing a Flick ?????????????? Copyright ? 2014 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin A Different Kind of Business Movie Theater? Bar? Restaurant? Service Model Single screen movie theater Serves beer and wine Offers hot sandwiches and appetizers Waiters take orders and serve food Layout and Delivery Theater seating Tables for food and drink Customer fills out order ticket Service throughout show Location / Competitors Austin Film community Downtown versus malls, shopping centers (1st location) Bars and restaurants Multiplex theaters Clientele Smart 25 – 40 years old Sophisticated movie preferences Male 18 – 30 years old Regular drinkers Programming Smart films Special events: Austin Film Society, Cult films Special guest hosts Revenues $3.50 ticket price Average customer spends $5 - $12 Special events produce 1/3 of revenues Costs No profit from film revenues 15 – 17 staff to run operation Reduced capacity Needs bar and kitchen facilities Advertising Newspaper ads Articles Web page Quarterly calendar Promotions Future Football games Second theater Digital projection Questions Does combining a movie theater and restaurant make business sense? How does to add value for the customer? How good a job has Alamo made at balancing the compromises necessary combining bar, restaurant and cinema services? ?????????????? * * *