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UNITED COMMERCIAL BANKEL BANCO DE NUESTRA COMUNIDAD Banks for Targeted Ethnic Communities Copyright ? 2014 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin United Commercial Bank * United Commercial Bank Largest commercial bank in the United States focused on Chinese-American community $6.32 billion in assets $484.0 million in capital 46 branches in California (San Francisco, Los Angeles, and Sacramento) 2 branches in New York “Representative offices” in Taiwan and China, and a branch in Hong Kong Founded in 1974 to serve the Chinese-American community in San Francisco Organized as a thrift Continued focus on time deposits as primary deposit product “All of us at UCB share your values of dedication to hard work, savings, and education. We are committed to providing highly personalized service, and a wide range of consumer and commercial banking products and services to help you, your family, and your business achieve your ‘American Dream’.” * Cultural Focus on Chinese-American Community Cultural focus on Chinese-American community Promotions involve tea sets and involvement with local Pacific Heritage Museum Most employees speak Cantonese as first language * Chinese-American Depositors:High Demand for Time Deposits United Commercial Bank has an unusually high proportion of savings accounts and time deposits UCBH’s reliance on savings and CD’s places it above the 95% percentile among banks overall Chinese-Americans tend to use banks to save, instead of brokerage firms or other invesments * Product Focus:Trade Finance UCB offers sophisticated trade finance account management tools Many United Commercial customers operate import-export businesses related to China UCB’s trade finance offering facilitates letters of credit and management of trading operations * Asian-American Banks:Superior Valuation Publicly-traded banks focused on the Asian-American communities enjoy premium stock market valuations Lending to the Chinese and Kore
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