管理沟通lenovo收购.pptxVIP

第1页/共22页Part1Background informationPart3Communication successPart2Communication failure Walks out of the crisis The solution of the crisisLenovo IBM Successful communicationCase reviewThe crisis of LenovoPurchase analysisCauses of Lenovos crisisCross-cultural conflictsThe Summary第2页/共22页Lenovo Group Limited is a Chinese multinational computer hardware and electronics company with its operational headquarters in Morrisville, North Carolina, United States and its registered office in Hong Kong. Its products include personal computers, tablet computers, mobile phones, workstations, servers, electronic storage devices, IT management software and smart televisions. Lenovo is the world’s second-largest PC vendor by 2011 market share (after Hewlett-Packard) and markets the ThinkPad line of notebook computers and the ThinkCentre line of desktops.Lenovo has operations in more than 60 countries and sells its products in around 160 countries. Lenovo was founded in Beijing in 1984 and incorporated in Hong Kong in 1988 under its previous name, Legend. Lenovo is listed on the Hong Kong Stock Exchange and is a constituent of the Hang Seng China-Affiliated Corporations Index.第3页/共22页International Business Machines Corporation (NYSE: IBM), or IBM, is an American multinational technology and consulting corporation, with headquarters in Armonk, New York, United States. IBM manufactures and markets computer hardware and software, and offers infrastructure, hosting and consulting services in areas ranging from mainframecomputers to nanotechnology第4页/共22页Case ReviewThe Lenovo Group that held close to 30% of the PC market share in China purchased IBMs PC business for 1.25 billion dollars in cash and stock on 18 December 2004. Meanwhile Lenovo Group agreed to pass a 0.5 billion of net debts to itself. The deal was worth 1.75 billion dollars in total.第5页/共22页Purchase Analysis----IBM1. The golden period of PC industry had been over. A price war would be breaking out. It was not worth stay