《管理沟通》课程简介英文版.docVIP

Course Introduction《Managerial Communication》 Course Name：Managerial communication Course Code： Prerequisites：Principles of management Follow-up Courses：Organizational behavior、Public relations Bilingual Teaching or Not：no Credits：2 Total Credit Hours：32 Lecture Hours：32 Experiment Hours： 0 Programming Hours： 0 Practice Hours：0 School：Department of organizational management, business school Target Major：Business administration Course Description Management communication is a discipline that attaches equal importance to both theory and practice. It is the core course of economics and management major in colleges and universities. For an enterprise, to establish a learning enterprise, to strengthen internal and external negotiations and cooperation, to deal with the relationship between the enterprise and the government, the enterprise and the public, the enterprise and the media and other aspects, it is necessary to master and apply the principles and skills of management communication. For individuals, to establish a good management communication awareness, and gradually develop the habit of consciously using the theories and skills of management communication to communicate effectively in any communication situation. To express oneself correctly is very important for career success. The basic goal of this course is to enable students to master the basic theories of management communication, establish the awareness of management communication, and master the basic personal communication skills. At the same time, students should understand and master the basic principles of organizational communication and the knowledge and ability of management communication that should be possessed by managers at all levels in an organization. Course Resources Textbooks： Weijiang. Managerial communication (fourth edition) [M].Beijing：Mechanical industry press，2019. Bibliography：