《互联网营销》N0860048课程简介英文版.docVIP

Course Introduction《Internet Marketing》 Course Name：Internet Marketing Course Code：N0860048 Prerequisites：Internet Marketing; Management; Internet Operation Follow-up Courses：Internet Startup; New Media Marketing; Big Data Marketing Bilingual Teaching or Not：No Credits：2.0 Total Credit Hours：32 Lecture Hours：32 Experiment Hours：0 Programming Hours：0 Practice Hours：0 School：School of Business, Jiangnan University Target Major：Marketing; Business Administration Course Description This course is an optional course of business administration majors and belongs to general course in major training program of business administration. From taking this course, students mainly study the relevant concepts and theories of Internet marketing and specific tools and methods of Internet marketing. Internet marketing or network marketing is changing, and consumers’ access to information and the marketing environment they are facing has changed a lot. Therefore, it is necessary to adapt content system, the concept of teaching idea and teaching mode of the Internet marketing to the new Internet application environment. The principles of this course include the combination of theory and practice, knowledge learning and ability cultivation, knowledge application. The main purpose of this course is to help students to acquire knowledge and skills that are useful for Internet marketing practice, such as fully understanding the basic knowledge of Internet marketing, learning how to use the tools of Internet marketing and mastering the operation principles and corresponding skills of Internet marketing. Course Resources Textbooks： Wang Yongdong, Jing Hao, An Yuxin. Internet Marketing[M]. Beijing: Tsinghua University Press, 2018. Bibliography： 1. Judy Straus, Raymond Frost. E-Marketing[M]. Beijing: China Renmin University Press, 2015. 2. Wang Wei, Liang Xinhong. Internet Marketing[M]. Bei