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. A Case Study of KPMG Consulting’s Enterprise Value Creation FrameworkBy: Marcy Jill StraussHigh Tech Lead, Enterprise A Case Study of KPMG Consulting’s Enterprise Value Creation Framework By: Marcy Jill Strauss High Tech Lead, Enterprise Value Creation KPMG Consulting BaoSteel Group . 海量免费资料尽在此Executive Summary……………………………………3 Introduction…………………………………………4Methodology and Analysis…..……………………5Findings..……..………………………………….…7Results…..…………………………………….……10 Executive Summary……………………………………3 Introduction…………………………………………4 Methodology and Analysis…..……………………5 Findings..……..………………………………….…7 Results…..…………………………………….……10 Contents E x e c u t i v e S u m m a r y Yichang, a subsidiary of the $8 billion Chinese steel behemoth BaoSteel Group, came to KPMG Consulting to understand the changes required to be globally competitive, now that China has been admitted into the World Trade Organization (WTO). The client selected KPMG Consulting’s Enterprise Value Creation framework that has been known to create value for companies, and has earned favorable acclaim from external analysts at Goldman Sachs, Aberdeen Group and AMR, among others. Through the Enterprise Value Creation (EVC) framework, the team was able to understand Yichang’s primary problems, and to develop solutions to address these issues. From the beginning, a high level of executive participation helped the team to hone in on the process areas of focus. They included: New Product Development Marketing, Market Analysis, Product Pricing Sales, Customer Service, Channel Management, Customer Solution Development Financial and Managerial Accounting, Cost Controls Performance Management The team relied on interviews, management reports, quantitative analysis, benchmarking, competitive intelligence and best practice information to ascertain and document the current state of Yichang’s processes and operational efficiency. A Scorecard and Value Impact Analysis were used to create medium and long-term target metrics.