广州奥美财务培训.pptxVIP

广州奥美财务培训OM Guangzhou Finance TrainingFinance TrainingObjectives of the training:-K – KnowledgeHow do we make money / lose moneyWhat is the cost / profit standardIndustryOM What can you do to help improve our profitabilityFinance TrainingS – SkillHow do you know your client’s profitability - capacity plan, analysis of contribution marginA – AttitudeWe are businessman / businesswomanEveryone has a role in helping the company profitableFinance discipline is part of our professionThe BusinessMake Money for Today Our business by its nature is Short-term 我们生意的特质是相当短期的I’m not talking about brand building ...…rather how business decisions need to be made 这里指的不是品牌的建立，而是指在我们的营运 中各种管理决策如何形成。Make Money for TodayClients come and go, reduce/cut budgets with little to no notice 客户来来去去，删减预算的动作突如其来。Billing cuts in the 4th qtr mean we are effectively working for free 在第四季删减预算意味著我们的工作是免费的We do not manufacture a product, our capital is our people 我们并不制造产品，我们的资产就是人Employees come and go ( high turn-over ) 员工也是来来去去的Make Money for TodayConstantly changing business landscape does not allow us to accept under-performing operations 面对著如此大的变化，不获利的营运是无法被接受Service businesses are expected to show consistent earnings growth. 服务性的公司必须要有持续获利的成长创业的精神The Entrepreneurial ApproachEntrepreneurial ApproachIf it was your business, you would not:如果这是你的公司，你一定不会∶be satisfied just getting by ... you want to make money! 因损益平衡而满意，Pay people to sit and wait for new revenues 让你的员工坐著等新生意上门negotiate contracts that were unprofitable 接受无法获利的合约Entrepreneurial Approachinvest in training employees who leave for better opportunities 投资於训练员工，他们却离开去寻找更好的机会。make long-term binding financial commitments that are not supported by income … 做一些长期财务的承诺，而却是没有收入的支持。provide services to the client which the client would not pay for 免费提供服务给客户。Entrepreneurial ApproachIf it was your business, you would :如果这是你的公司，你一定会∶only buy technology that makes you better and returns your investment 只有能让你更好，及能有所回收时，才投资於科技make yourself so imp