中小企业第三方网络营销研究.docx

中小企业第三方网纟各营销研究 中小企业第三方网纟各营销研究 PAGE PAGE # / 18 中小企业第三方网纟各营销研究 中小企业第三方网纟各营销研究 PAGE PAGE # / 18 中小企业第三方网络营销硏究 摘要 互联网的迅速发展，形成了一个跨时空限制的新市场。在这一个虚拟市场上给各个企 业单位更多的商机和竞争。网络营销随着互联网的迅速发展而诞生。而中小企业在贸易方 面运用恰当的网络营销对企业的成长与发展起到巨大的推动作用。 我国中小企业总数已达到1000多万户，再加上数量更多的个体工商户，这些企业占 全国企业总数的99%以上，创造了 60%左右的国内生产总值，50%左右的国家税收，提供了 近80%的城镇就业岗位。在繁荣经济、推动创新、扩大出口、增加就业等方面发挥了重要 作用。中小企业已成为了当今时代的市场主体，中小企业的发展应引起高度的关注。 本文在分析中小企业的网络营销现状的基础上，结合中小企业自身的特点，总体上对 中小企业网络营销的发展进行描述，从中小企业发展网络营销存在的问题入手，在各个方 而总结中小企业发展网络营销的必要性，并提出针对中小企业的切实可行的网络营销对策 ——第三方冋络营销，从而提升中小企业的竞争优势。 关键词：中小企业；网络营销；第三方网络营销 SMALL AND MEDIUM-SIZEDENTRPRISE THIRD PARTY INTERNETMARKETING RESEARCH Abstract The rapid development of the Internet, fonned a cross space and time limit to the new markets. In this virtual market to every enterprise unit more business opportunities and competition. The network marketing along with the rapid development of the Internet and was born. Small and medium-sized enterprises in the trade using proper network marketing to enterprise growth and development of a great push forward. Total number of small and medium-sized enterprises in China has reached more than 1000 households, plus more number is individual and industrial and commercial door, the enterprise accounting for the enterprise is over 99% of the total, creating 60% of GDP, 50% of tax revenue for the country, and provides nearly 80% of urban jobs. In the economic prosperity, promote innovation and to expand exports and increasing employment has played an important role. Small and medium-sized enterprise has become The Times market main body, the development of small and medium-sized enterprises should draw high attention. Based on the analysis of the small and medium-sized enterprise network marketing based on the status quo of small and medium-sized enterprises, combined with its own characteristics, the overall for small and medium-sized enterprises development of network marketing describe the development of small businesses, from which the existi