图文设计基础 知识点5——VI手册排版与装帧 VI手册资源-Stansted GoDiscover.pptxVIP

M;CONTENTS;1;DISCOVER STANSTED;3;OUR NEW LOGO AND SIGNATURE;POSITIONING THE SIGNATURE EXCLUSION ZONE;OUR NEW LOGO AND SIGNATURE - DO NOT;London;EXAMPLE COMMUNICATIONS - Incorporatin;5;CHOOSING YOUR POSITION ON THE GRID Draw the flat area of your required format, and lay onto the grid to define the area you will be using (according to the column restrictions above). To allow for maximum flexibility, you can move your selection vertically and simply extend any short lines of the architecture you may find. DEFINING THE BRAND AREA The Stansted brand logo must always sit in the bottom right corner. Once in place, the containing area needs to be defined. Simply look at the left of the logo until you come to an angled line, sloping downwards from left to right. Apply the exclusion zone to the logo and draw a horizontal rule of the same thickness as the line it will join that bleeds off the right of the page and connects with the angled line.;PLACING YOUR TEXT If you choose to place your message above a picture then your copy must range left. If below a picture then range your message to the right. Once in place all copy must always appear white out of the background colour. When placing text on the column grid, it should range to fit the appropriate column width.;PLACING AN IMAGE Once you have defined your page shape and placed your logo and text, simply look for a natural selection of the architecture to form an image block. POSITIONING THE SECONDARY COLOUR Look for a natural triangle at the edge of the page. It is worth remembering that the role of the secondary colour block is to point at the important part of the communication.;FINISHING THE LAYOUT Once all your elements are positioned and correctly sized, you should start to remove the unwanted parts of the architecture. There are two rules to guide you here: The architectural lines must never run through or over text The architectural lines must never run through or over an important element within the photography F