研究报告模板Research-Report.docVIP

RESEARCH REPORT ON “CUSTOMER PERCEPTION TOWARDS PRIVATE LABEL IN COMPARISON WITH MANUFACTURING BRANDS” Under the guidance of: SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF POST GRADUATE DIPLOMA IN MANAGEMENT By: PGDM (MARKETING hr) Rbmi business school GREATER NOIDA Student’s declaration I,xxxxxxxxxx, herby certify that the survey, data collection and analysis work related to research project on, “CUSTOMER PERCEPTION TOWARDS PRIVATE LABEL IN COMPARISON WITH MANUFACTURING BRANDS” has been carried out exclusively on my own efforts under the supervision of Mr. Vibhuti Narayan Singh. I hereby declare that this work was neither published nor submitted to any other institution. Date: Place: xxxxxx PGDM 2ND YEAR ACKNOWLEDGEMENT There is always a sense of gratitude which one expresses to others for the genuine help they render during all phases of life. I would like to express my gratitude towards all those who have been helpful to me in getting this mighty task of research to a successful accomplishment. First of all, I would like to be thankful to My Parents who always give Support to me. Then I also consider it a pleasant duty to express my heartfelt appreciation, gratitude and indebtedness to our respected faculty Mr. Vibhuti Narayan Singh for his keen interest, invaluable pain taking excellent guidance, patience, endurance, encouragement thoughtful advice throughout the project work duration. I am also thankful to all my friends who gave me constant continuous inspiration to complete this project. (l) CONTENTS S. No. TOPICS Page No. 1 Executive summary 1 2 Introduction 2-9 3 Literature review 10-11 4 Indian Retail industry 12-22 4.1 background 12-15 4.2 Current status 15-20 4.3 Contribution to the Indian economy 21 4.4 Future prospect in retail business 22 5 Story of private brand 23-38 5.1 The evolution of private label branding 23-30 5.2 The growth of p