MGT303-Research-Report研究报告模板.docxVIP

Rachel Lai – Page PAGE 2 MGT303 - Business Information Analysis Research Investigation and Proposal Rachel Lai - Vicki Hetherington 29.01.12 Table of Contents PHASE 1: THE BUSINESS PROBLEM RESEARCH OBJECTIVES BACKGROUND INFORMATION…………………………….…………………………………………………………….…3 BUSINESS RESEARCH PROBLEM……………………………………………………………………………….……….4 LIST OF INFORMATION…………………………………………………………………………………………………………5 RESEARCH OBJECTIVES…………………………………………………………………………………………………………6 PHASE 2: SUMMARY OF FINDINGS STATISTICS ON RETAIL SALES7 GROWTH IN ONLINE RETAILING8 REASONS FOR ONLINE RETAILING9 KEY TRENDS11 BENEFITS OF ONLINE RETAILING12 CASE STUDIES…………………………………………………………………………………………………………….……….12 CONCLUSION……………………………………………………………………………………………………………….……..13 PHASE 3: PRIMARY RESEARCH PROPOSAL RESEARCH OBJECTIVES……………….…………………………………………………………………………………..….13 APPROACH TO THE PROBLEM…………………………………………………………………………………………..14 RESEARCH METHODOLOGY14 POPULATION SAMPLE14 APPENDIX: SAMPLE SURVEY15 REFERENCES…………………………………………………………………………………………………………………….…16 Phase 1: The Business Problem and Research Objectives Background Information: Myer is Australia’s largest department store group and has been synonymous with style and fashion for over 100 years. With a valuable footprint of 67 stores in prime retail locations across Australia, generating total sales of over $3.2 billion in FY2010, Myer is a leader in Australian retailing. Myer has a strong connection with its customers, with one of the most reputable retail brands in Australia. It is known for its welcoming, familiar, trusted, stylish and fun shopping environment as well as its strong culture of philanthropy and local community engagement. Myer caters for a large number of Australian households, offering more than 600,000 product lines, comprising 2,400 brands sourced from over 800 suppliers globally. Myer’s offering comprises eleven core product categories including womenswear; menswear; youth fashion; childrenswear; intimate appa