营销策略研究报告-耐克Marketing-Strategy-of-Nike-Research-Report.docVIP

PAGE PAGE 32 A  PROJECT REPORT ON “MARKETING STRATEGY OF NIKE” In the partial fulfillment for the award of the degree of BACHELOR OF BUSINESS ADMINISTRATION Affiliated To: C.C.S. University, Meerut ACADEMIC SESSION (2015-2018) SUBMITTED TO: SUBMITTED BY: Prof. Mala Sharma Abhay Bhargava (Faculty) BBA-VIth Sem. Roll No.: 1593409507 INSTITUTE OF TECHNOLOGY SCIENCE, MOHAN NAGAR, GHAZIABAD DECLARATION I, undersigned hereby declare that the Project Report entitled “Marketing Strategy of Nike.” Written and submitted by me to the CCS University, Meerut partial fulfillment of the requirements for the award of degree for Bachelor of Business Administration under the guidance of Prof. Mala Sharma (Faculty) is my original work and conclusion drawn therein are based on the material collected by myself. Place : Date: (Abhay Bhargava) BBA VIth Sem. Roll NO. 1593409686 ACKNOWLEDGEMENT I take this opportunity to extend my sincere thanks to everybody associated directly or indirectly in completion of this project. My special thanks to Mr. Rohit Kumar (Sales Manager), I am highly thankful to my esteemed Supervisor Prof. Mala Sharma (Faculty) for her valuable support and guidance in preparing and computing this project well in time. I would also like to convey my thanks to all the faculty members of the department for their kind help and guidance in preparing my project. (Abhay Bhargava) BBA-VIth Sem. PREFACE Management training has gained rapid and tremendous importance over the past five years. Management was previously considered as an inborn art or talent, but in today’s fast developing world, these have been modified. The report embodies the result of the project an extensive market research program was accomplished. We deem it as a matter of great fortune to get research report at Nike