商业伙伴计划模板Business-Partner-Plan-Template.docxVIP

Building a Partnership Plan Building a Partnership Plan Table Contents TOC \o 1-2 \h \z \u Introduction 3 Partner Profile 4 General Information 4 Partner Summary 4 Key Microsoft Contacts 4 Key Partner Contacts 5 Partner Backgrounder 5 Targeted Audience 5 Partner Solution Overview 6 Line of Business (LOB) Pains Addressed 6 Client Evidence 6 Microsoft Account Executive / Software Sales Professionals Call to Action 7 Value Propositions 8 Joint Value Proposition 8 Partner to Microsoft Value Proposition 8 Microsoft to Partner Value Proposition 8 Sales Commitments 9 Goals, Strategy, Metrics 10 Twelve (12) Month Strategy and Metrics 10 Marketing 11 Marketing Campaigns 11 Marketing Bill of Materials 12 Key Milestones and Scorecard 13 Focus, Focus, Focus 14 Focus Your Positioning 14 Focus Your Strengths 14 Focus on What You Want 15 Summary 16 Introduction Microsoft understands the unique requirements of ISV partners and their special role in the Microsoft partner ecosystem. We have gathered best of class information from successful ISV partners to help you build an actionable partner plan. This guide provides practical “how-to” guidance on how to build your partnership with Microsoft and how to best leverage the Partner resources Microsoft makes available to ISV partners. Before you begin, make sure you have a good understanding of your organization’s 3-5 year business plan, in order to align with similar goals and ROI. Having a comprehensive view of the entire firm’s goals will support your asks for needed investments in resources, funding and various other cross functional buy in. This plan will incorporate sales, marketing, legal, finance, product engineering and development, support, and operations, so make sure you have buy-in across your organization of the actions and requirements in this plan. This worksheet is designed to be a living document that you can develop and extend. Partner Profile Your Partner Pro