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BUSINESS BUSINESS PLAN Business Overview Section 1 PAGE 8 BUSINESS BUSINESS PLAN Glossary Glossary ? HYPERLINK Help ? HYPERLINK Help TABLE OF CONTENTS Your business plan is divided into the following sections: HYPERLINK Major demographic, economic, social and cultural Factors 2 HYPERLINK Major Players 2 HYPERLINK Trends in the Industry 2 HYPERLINK Government Regulations 2 HYPERLINK The Market HYPERLINK Market Segment 3 HYPERLINK Products Services 3 HYPERLINK Pricing and Distribution 3 HYPERLINK Market trends 3 HYPERLINK Implications or risk factors 3 HYPERLINK The Competition HYPERLINK Competitors and type of competition 3 HYPERLINK Competitors Strengths and Weaknesses 3 HYPERLINK Competitive advantage 4 HYPERLINK Sales Marketing Plan HYPERLINK Customers 5 HYPERLINK Suppliers 5 HYPERLINK Advertising promotion 5 HYPERLINK Pricing distribution 5 HYPERLINK Customer service policy 6 HYPERLINK Operating Plan HYPERLINK Business location requirements / advantages / lease details 7 HYPERLINK Equipment / technology / RD / environmental aspects 7 HYPERLINK Human Resources Plan HYPERLINK Key employees 9 HYPERLINK Policies procedures 9 HYPERLINK Action Plan HYPERLINK Action plan timetable 10 HYPERLINK Executive Summary HYPERLINK A brief description of the project, the financing required, and additional information that help explain the business plan 11 HYPERLINK APPENDIX: Financial Plan The company’s financial performance both historical and projected (available in the kit Excel spreadsheet). Includes sales cost of goods sold expenses income statement balance sheet cash flow budget financial requirements performance indicators and personal status. 14 HYPERLINK HOW TO PRINT THESE INSTRUCTIONS FINANCIAL PLAN (EXCEL SPREADSHEET) BUSINESS BUSINESS PLAN Business Overview Section 1 BUSINESS BUSINESS PLAN Business Overview Section 1 PAGE 7 Glos
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