新加坡会展旅游业发展的优势和经验.pdfVIP

东南亚纵横AROUND SOUTHEAST ASIA 20 12．1 （ 新加坡会展旅游业 MICE）发展的优势和成功经验 伍 鹏※ 摘要：新加坡享有“国际会展之都”的美誉，是亚太地区举办会展和进行商务、休闲旅游的首选地。新加 坡优越的地理环境，便利的交通，廉洁高效的政府管理，高度的自由和开放，完善齐备的酒店和会展场馆设 施，良好的旅游形象等为MICE 产业的发展创造了得天独厚的条件，新加坡政府具有远见卓识，积极推行主 导型战略，对MICE 产业提供强有力的政策支持和资金扶持，推行一系列灵活务实的营销策略，针对市场需 求，量身创办展会品牌和努力开拓会奖旅游市场，更为新加坡MICE 产业的发展提供了强大的政策支持和发 展动力，新加坡发展MICE 产业的经验和模式值得许多国家学习和借鉴。 关键词：新加坡 MICE 产业 优势 成功经验 ［中图分类号］D822.335 ［文献标识码］A ［文章编号］1003－2479 （2012）1－0024-05 The Advantages and Successful Experiences of Singapores MICE Industry Development Wu Peng Abstract ：Singapore enjoys the reputation of “the International MICE City”in the world ，and is the first choice for exhibition ，conducting business and leisure travel in the Asia-Pacific region . There are many favorable factors for Singapore to develop MICE industry ，such as good geographical location ，convenient transportation ， clean and efficient government administration ，high degree of openness ，well -equipped hotels and exhibition r facilities ，good tourism image etc ，but the Singapore government ’s actively promoting the government -led strategy，adopting many financial measures to develop the MICE industry ，implementing a series of flexible and practical marketing strategy ，founding the exhibition brand according to market demand etc ，provided a powerful policy support and momentum to the development of MICE. Singapore ’s experience and model to develop MICE industry is worthy of many countries and learn from. Key words ：Singapore ；MICE industry ；Advantages ；Successful experience 游、节事活动等范围。 一、新加坡：名副其实的“国际会展之都” MICE 是一个新兴的服务行业，发展潜力大，已 MICE，由Meeting （会议）、In