Unit5 packaging物流专业英语 包装.pptVIP

Exercise Exercise Exercise Exercise Exercise Exercise Exercise Exercise * * * * * * * * * * * * * * * * * * * * * * 3. 包装不仅影响销售和生产而且影响整合物流的其他环节。 Packaging affects not only marketing and production but also many other integrated logistics activities. 4. 包装为客户提供了产品的信息，通过使用各种造型和色彩的包装对产品会产生促销作用。 Packaging provides customers with information about the product and promotes the product through the use of color and shape. Case Study 1: 包装 Tom: 最近怎么样，Bill？ Bill：我现在还好，正在忙我的包装生意。 Tom：最近，包装越来越吸引消费者，这肯定将有助于推动销售，所以你应该注意我的商品的包装。 Bill：是的，这是真的，作为这一领域的经理，我知道包装意味着什么。面对来自生产相同毛巾厂家的剧烈竞争，不能只靠质量，而且还要漂亮。 Tom：对。我们会注意使这些毛巾既美观，价格又有吸引力。 Bill：我们开始包装我们的产品了。 Tom：外包装怎么样？ Bill：我们会在一个盒子里装6条不同颜色的毛巾，10盒装一纸箱。 Tom：你能否用木箱？ Bill：为什么用木箱？ Tom：我恐怕纸板盒装不利于海上运输。 Bill：不必担心这一点。纸箱内衬有防水塑料布，而且由于纸箱是硬纸板的，所以在搬运的时候会小心处理。 Tom：好的，但是我关心的是，在发生损害或者失窃，保险公司将拒绝赔偿的不当包装或不适合海上航程的包装。 Bill：恩，如果你坚持，我们将用木箱，但这种收费的包装将是相当高的，也放慢了运输。 Tom：那么，我立即发电报回去，要求此事给予最终确认。 Bill：好的，我等你的回复。 Case Study 2: 选择包装的类型 Jenny: 我研究了10个备选方案，现在我已经缩小到两个可能性，我简称为A型和B型。A型接近现行系统。 Tom：那么使用他们的成本如何呢？ Jenny：根据我的研究，处理这两种类型的容器的费用与目前在我们的配送中心所使用的是相同的。价格上B型高于A型。每个B容器只能用8次，而A型能用10次。 Tom：让我看看。如果我们要降低生产成本，我们最好选择A型。 Dialogue 2 the Packaging of Beer Supplementary Reading Development of Packaging Prior to World War II, packaging was used primarily to surround and protect products during storage, transportation, and distribution. Some packages were designed with aesthetic appeal and even for ease-of-use by the end consumer, but package design was typically left to technicians. Dialogue 2 the Packaging of Beer After World War II, however, companies became more interested in marketing and promotion as a means of enticing customers to purchase their products. As a result, more manufacturers began to view packaging as an integral element of overall business marketing strategies to lure buyers. Dialogue 2 the Packaging of Beer This increased attention to packaging coincided with socioeconomic changes taking place around the world. As consumers becam