财经谈话节目娱乐化的建构与思考 _ 以《头脑风暴》为例.doc

财经谈话节目娱乐化的建构与思考 _ 以《头脑风暴》为例 论 文 摘 要 随着电视频道的专业细分,近年来,电视节目发展迅速、样式增多、功能拓展, 其中财经谈话节目成为引人注目的节目类型。新一代的财经谈话节目,凭借娱乐性 得到了广大受众的首肯。财经谈话节目娱乐化倾向的出现和火爆,改变了受众对财 经谈话节目的一贯看法,冲击了财经频道节目制作的传统思维,影响了人们对电视 节目评判的标准。得到国内外肯定一致肯定的《头脑风暴》,就是其中的代表。 这些财经谈话节目,汇聚商界明星、社会名流、文化学者、职场精英、名嘴主 持于一堂,以财经视角作为切入点,站在人性的角度,解读商业精髓,剖析个性人 格。在谈话过程中冲突、碰撞不断,主持人与嘉宾、嘉宾与嘉宾之间唇枪舌剑,层 层拷问,充满了戏剧的张力。以《头脑风暴》为例,无论是话题的策划,主持人的 语言风格和形象包装,乃至与演播室嘉宾、受众之间的互动,节目的每一个细节中, 都可以发现娱乐化建构的手段。 这些娱乐化建构的手段,固然打破了财经谈话节目的陈旧模式,但是由于“矫 枉过正”的娱乐倾向,这些节目也表现出一味迎合大众口味的媚俗姿态,以及由此 引发的种种问题??信息价值遭到消解、满足大众的猎奇心理等等。 财经谈话节目的娱乐底线到底在哪里?在娱乐狂欢的盛宴过后,电视财经谈话 节目势必回归理性,重新承担引导、教育大众的职责,让受众真正享受到电视财经 谈话节目的乐趣。 关键词:娱乐化 建构 头脑风暴 财经谈话 5ABSTRACT Recently, with the specially fractionized of TV channels, TV programs develops rapidly .The diversification of TV modalities expands their functions. Moreover, the finance-themed talk shows are attracting more and more attention. The new generation of TV finance-themed talk shows obtain the fondness of audience by means of entertain them. The appearance and popularity of entertainmentnized trends among the TV finance-themed talk shows, has changed the way that audience former opinions about this kind of programs, impacted the traditional way of making TU programs, and affect the judgments on TV programs. The Brain Storm is one of the outstanding examplesIn this kind of TV finance-themed talk shows, it attracts celebrities of commerce, society and culture, also the business elite and famous host. The feature of this kind of programs is to unscramble the distillation of business and pry into the secrets of the celebrities. In the process of talking, there are always many conflictions. The controversy among the host and guests never ends so that the program is full of suspense. In the Brain Storm, from the topics to the talking style, the reconstruction of etertainmentization is everywhereKEY WORD: etertainmentization, reconstruct, the Brain Storm, TV finance-themed talk show6 目录 引言……………………………………………………