2018年Q2全屏流媒体电视普查报告（英文版）.pdfVIP

用户上传 更多免费报告请查看研报客 ©2018 Conviva. All Rights Reserved. 1 用户上传 更多免费报告请查看研报客 Conviva’s All-Screen Streaming TV Census Report Q2 2018 Measuring the Quantity and Quality of Streaming Video Conviva is the real-time measurement and intelligence platform for many of the world’s largest streaming TV publishers. In North America, Conviva measures four out of the top five vMVPDs (Statista), and five out of the top 10 SVOD providers (Parks Associates). Globally, on an annualized basis, the Conviva sensor is installed in 3 billion streaming video applications for over 200 brands. This represents the largest multi-publisher, independent census data collection and measurement network in the world. The data in this report is a fully anonymized census measuring every second of every stream from Conviva’s customer base between April 1 and June 30, 2018 (or, Q2 2018), and comparing it to the data from the same time period last year, Q2 2017. The data captured in the following report will cover QUANTITY QUALITY as it relates to the industry’s streaming data for the quarter – quantity metrics like the number of streams played, viewing hours, devices, and regions, as well as quality metrics like video start time, buffering time, and bit rate. These metrics are the key KPIs for the world’s largest streaming TV providers looking to deliver perfect streaming experiences for their viewers. The content Conviva measures includes movies, episodic TV shows, live linear television, and live sports. In Q2 2018, Conviva’s continuous measurement, all-screen census confirmed three important trends: 1. Content consumption more than doubled