2019年Q1流媒体电视行业现状（英文版）.pdfVIP

用户上传 更多免费报告请查看研报客 用户上传 更多免费报告请查看研报客 用户上传 更多免费报告请查看研报客 Q1 | 2019 Conviva’s State of the Streaming TV Industry Measuring : 3B 1T 100B Streaming Data Events Streams Applications per Day per Year Conviva’s Q1 2019 report reveals new insights into market drivers and viewer behavior, as well as confirming trends highlighted in Conviva’s 2018 Annual State of the Streaming TV Industry Report. Conviva’s findings show that while adoption of streaming is increasing, so is the complexity of achieving the goal of seamless video delivery at scale. Maintaining a high-quality viewer experience across content and advertising is critical as streaming TV providers look to increase viewer retention and monetization. In addition, social media plays an increasingly important role for promotion and monetization, and as a distribution platform in its own right. Some of the most revealing and surprising insights from Conviva’s analysis include: • Size and pace of growth are both increasing. Viewership • Up to 47% of streaming ads are failing. As more ad overall is up 72% year-over-year, and the rate of dollars shift to streaming, the cost and viewer consumption has increased, growing 49% faster in Q1 engagement risks are huge. As another form of 2019 than in Q1 2018. streaming content, the quality of the entire ad experience is paramount to success. • Content aggregators (virtual MVPDs) like DirecTV Now,