国际商务英语综合教程课件廖瑛 ISBN9787811341737 PPTChapter 3.pptVIP

Chapter 3  Ways of Business 经营方式 Ⅰ. Explanatory Notes on Technical Terms（专业术语） 1) intermediary — 中间商 2) merchandising — 推销（组织产品展览及促销产品的活动） 3) bookkeeping — 薄记 4) broker — 经纪人 5) franchise — 特许经营权 6) royalty — 特许使用费 7) disgruntled — 不满的，不高兴的 8) fraudulent — 不诚实的，欺诈性的 9) principal — 委托人，委托公司 10) fiduciary — 信托的；受托人 Ⅱ.Language Points (语言要点)　 (Teachers should note that here we only give you some of the language points, you may add some by yourself.) 　1. So the role of wholesaling and retailing is to handle the distribution functions more efficiently and effectively with very little risk and minimal investment. 所以，批发和零售的作用就是以极小的成本和最低的投资更有效地履行销售职能。 1)To handle the distribution functions more efficiency and effectively.以极小的成本和最低的投资更有效地履行销售职能 2)distribution n. 分发，发送，经销，销售 distribution functions 销售职（功）能 distribution costs 经销成本， 销售成本 distribution manager 销售经理 channels of distribution or distribution channels 销售渠道 distribution slip 销售条（单） distributive trade 销售行（业） 3）distributive a. 分发的，经销的，分配的 4）distributor n. 经销公司，经销商 exclusive or sole distributor 独家经销 5）handle v. 处理，组织，经营 handle foreign cars 经营外国汽车 handle goods produced by other firms 经营其他公司生产的商品 4. Franchise is a license to operate an individually owned business as though it were part of a chain of outlets or stores. 特许经营权是个人经营一笔生意的许可证，好像这笔生意是某个连锁店经营的一部分。 1)a license to operate an individually owned business (划线部分不定式作后置定语) 个人经营一笔生意的许可证 2) as though it were part of a chain of outlets or stores (as though it were… 方式状语从句的谓语动词were是虚拟语气形式) 好像这笔生意是某个连锁店经营的一部分 4) outlets n. 市场，商行，商店，销路 e.g. retail outlets 零售店 a chain of outlet 连锁店 5. The biggest winners are generally the franchisers, who gain fast and selective distribution of its products without incurring the high cost of constructing and operating its own outlets. 特许人通常是最大的赢家，他们迅速而有选择地销售商品而不必承担建立和经营销售处所需的高额成本，从而有更多的可用资本去扩大生产