中国内地和香港的市场营销能力调查和制造业能力提升外文翻译.docxVIP

中国内地和香港的市场营销能力调查和制造业能力提 升外文翻译 外文翻译 原文 An investigation of marketing capabilities and upgrading performance of manufacturers in mainland China and Hong Kong Material Source: Journal of World Business 2009 463?475 Author: Teck-Yong Eng a,*, J. Graham Spickett-Jones b, 1 ABSTRACT Although Chinese manufacturers are considered as latecomers or fol lowers in global commodity chains, they have also been experiencing rapid progress in upgrading performance from own equipment manufacturing OEM, original design manufacturing ODM to own brand manufacturing OBM. Current literature on the global commodity chain has focused primarily on economic conditions that help explain manufacture upgrade while giving 1 imi ted attention to what marketing capabilities support and sustain firm competitiveness through upgrading. This article examines eight different marketing capabilities to assess influence on manufacture upgrade performancc. A survey of dectronics manufacturers in mainlemd China and Hong Kong shows the significance of individual marketing capabilities and implications of their interdcpcndency for manufacturc upgrade performance. In particular, product development, marketing communication and channel mcincigement capabilities are crucial for manufacture upgrade- The results also highlight the importance of selective marketing capability development and the potential of secondary support for the relationship between substantive and dynamic capabilities. Keywords: Manufacture upgrade, Marketing capabi 1ities, OEM?ODM?OBM 1. Introduction The inexorable growth of China s economy after a series of economic reforms post 1978 has primarily been supported by its manufacturing industry. The gradual process of economic liberation in attracting foreign investment was initinted through the Pearl River Delta region in the Guangdong province north border of Hong Kong Berger Leste「 1997. This area has been the fastes t grow ing economic reg ion in mainland China and an economic gateway fo