Wal-Mart-retailindustrystrategyanalysis(沃尔玛战略分析).docVIP

Wal-Mart-retailindustrystrategyanalysis(沃尔玛战略分析).doc

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Wal-Mart Company Profile With?the continuous improvement of?life quality, ?people’s?demand for retail industry is growing more and more, The?traditional?retail industry?can not meet?the needs of?the people, the traditional?retail is disappearing, chain?supermarkets and?hypermarkets?and other?types?are starting to dominate.At present,?the retail companies that listed in the Top 500 global corporations?has?more than 50,?the majority of which?are?supermarket chains and?hypermarkets. Western developed countries experienced development and revolution for many years, the traditional?retail?department stores?are facing?increasing tough challenges, which is being replaced by the mode of chain operation, Especially the transnational?chain operation which?is?in a?rapid growing trend?becoming?the dominant operation mode in modern?retail industry. Nowadays,The forefront?companies of retail industry?in the world include:?Wal-Mart of the United States,?Carrefour?of France,?the Netherlands?Royalahold supermarket group,?Germanys?Metro, Japans?Ito-Yokado?chain etc., all of them are rapidly expanding to be the leader in the international retail industry by means of chain operation without exception. Wal-Mart Stores, Inc.??was established?in 1962 by the U.S.?retail legend?Sam???Mr.?Walton?in Arkansas. After?forty?years development,?Wal-Mart has?become the?largest private?employer and?the worlds largest?retail chains enterprise. Currently,? Wal-Mart?has opened?more than?8,000?stores,having?53?brands,?employs?more than 2.1 million staff,?the number of customers?who visit?Wal-Marts per week is about 200 million?.The business of Wal-Mart has distributed in Europe, America,Asia. In 1991,?Wal-Marts?annual sales?exceeded?40 billion U.S. dollars,?turned into one of?the worlds major retail?companies. According to?May 1994?Fortune?magazine published in?U.S.?service industry classification?list,?Wal-Marts?annual sales was?up to?$ 67.34 billion?in 1993. Over the previous year?more than 11.8 bill

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