有哪些信誉好的足球投注网站外文文献电子商务平台 Legitimacy building and e-commerce platform development in China_ The experience of Alibaba.pdfVIP
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Technological Forecasting Social Change 139 (2019) 115–124 Contents lists available at ScienceDirect Technological Forecasting Social Change journal homepage: /locate/techfore Legitimacy building and e-commerce platform development in China: The T experience of Alibaba a b,⁎ b Jooyoung Kwak , Yue Zhang , Jiang Yu a School of Business Yonsei University, Seoul, Republic of Korea b Institutes of Science and Development, Chinese Academy of Sciences, Beijing, Peoples Republic of China A R T I C L E I N F O A B S T R A C T Keywords: Although existing studies have connected the emergence and development of e-commerce with infrastructure, E-commerce platform culture, and regulations, we approach technological and platform acceptance from the perspective of legitimacy Legitimacy building building. In our study, legitimacy is categorized into market, relational, and social legitimacy, and the link Business model standard between each type of legitimacy and acceptance is explored. We select the case of Alibaba and argue that Alibaba China was especially competent in building legitimacy. Alibabas continuous efforts to build legitimacy facilitated Alibaba
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