移动短视频抖音外文文献The Research of Short Video App The Case of Tik Tok.pdfVIP

IEEE Transactions on Multimedia ，2019，1(3):91- 100 The Research of Short Video App : The Case of Tik Tok Janssen Richardson Abstract In recent years, the mobile short video app has been rapidly developed, especially in the first half of 2017, the music social short video software vibrating app has opened up another possibility for music social. This type of application is mainly based on the users choice of music as a background, through the short video to create creative editing and special effects, publishing and sharing to achieve music social functions. After the vibrating App went live in September 2016, it ranked 9th in the list o f short video apps in the first half of 2017, with an average daily video playback of over 100 million and daily active users reaching millions of orders. This article will examine the reasons for the popularity of the Tik Tok App from marketing promotion strategies and usage and satisfaction theory. This kind of creative music short video caters to the daily entertainment and life of people, but there is not much research in this field in the academic world. The mobile short video industry is a new high ground for the layout and competition of major Internet giants. The research on mobile short video APP is keeping pace with the times. In the context of the serious homogenization and fierce competition of the existing mobile short video APP, having a high user retention rate is the fundamental magic weapon for winning. IEEE Transactions on Multimedia ，2019，1(3):91- 100 Keywords: short video, Tik Tok, music social, marketing 1 Introduction Short videos are different from traditional long videos. In a broad sense, they cover a wide range