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NE汽车公司进化论 PAGE \* MERGEFORMAT2 “居危思变”稳一席之地 —— NE汽车公司“进化论” 引 言 有人说：“企业永远是一盘下不完的棋”，那么居危思变，未雨绸缪则当是每一个企业的生存之道之一。 NE汽车公司始建于1989年，是旨在生产以商用车、乘用车和汽车服务三大业务集群的自主业务品牌企业。 拥有十多个自主业务品牌，累计产销汽车达到600余万辆，产销量位居世界商用车行业第一位……这些无疑是NE公司引以为豪的殊荣。然而面对群雄并起的当下，这是一个波澜壮阔的商业时代，是否依然能在消费结构与市场需求的不断变化之中盘踞一席之地，立足未来，争创自主品牌的新纪元，NE公司仍然面临着许多的未知和挑战。 国家政策不断变革，商业环境向前推进，适者生存，企业的每一次“进化”都是企业向竞争者出击的拳头，希望通过分析，用我们的知识为企业出击的拳头注入新生的力量，让企业的“进化”成为化茧成蝶的蜕变。 目录 第一篇：摘要························································································································4 第二篇：背景分析················································································································7 PEST分析··········································································································7 （二）SWOT分析··········································································································7 第三篇：轻重缓急排序分析····································································································8 第四篇：问题分析报告··········································································································9 迫在眉睫的销售问题···································································································9 （一）销售平台的搭建······································································································9 APP的开发与推广·························································································9 微信、微博的自媒体宣传···············································································9 （二）NE公司销售渠道地域分布不合理···············································································9 以北部为中心，辐射全国市场，加大广告投入····················································9 多途径“走出去”，打响国际知名度···································································
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