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Abs仃act啪Y Abs仃act 啪Y iiii●I 唧8㈣0 洲6 姗6删6 ㈣9 Abstract With digital technology and media technology developing,the limits ofTV network, internee and mobile communication network become indefinite gradualy,andmedia convergence”is a hot topic of scholars in media circle recently.Administrative levels of media convergence is made up of interaction and integration and convergence.Forms of media convergence include technology,terminal,content,industry and culture. Montage of films sound record,telecine and network film have appeared when film has integrated into other medium bit by bit.All of communication forms of film are not communication form,and have given appreciation of the beauty to audience in aestheeics. New shapes of film art is due to forms of film communication,otherwise they have not occurred.The research of Chinese film communication starts to develop later,and concentrates on history of Chinese film communication,forms of Chinese film communication and chinese film going across the world.To confront with media convergence,Chinese scholar has made very less study ofhow to develop film in china. When media cotivergence becomes more and more widespread,production,sale and show of film in china has varied to past.So,communicator,terminal and market also have ne,w distinguishing features since past.Content industry will be a independent industry that is consist of different content production drived from distinct medium and will have stand unified and inlmense.Film industry in china may utilize copyright exchange and exploit content resources to output what is seen and heard for audience confronted to different medium.Sale of film by intertnee will has been a new medium of communication,but it also has run into much trouble from now. In environment of media convergence,the content superiority of communication will has surpassed the channel of communication weighly.The medium that are charge of providing and integral packaging of content will gee锄advantageous lo
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