中日服装比较研究外文文献.pdfVIP

AUTEX Research Journal, Vol. 15, No 1, March 2015, DOI: 10.2478/aut-2014-0047 © AUTEX COMPARISON OF JAPANESE AND CHINESE CLOTHING EVALUATIONS BY EXPERTS TAKING INTO ACCOUNT MARKETABILITY 1 1 2 3 KyoungOk Kim , Masayuki Takatera , Chunhong Zhu , and Tsuyoshi Otani 1Division of Kansei and Fashion Engineering, Institute for Fiber Engineering (IFES), Interdisciplinary Cluster for Cutting Edge Research (ICCER), Shinshu University, Ueda, Nagano, Japan 2 Interdisciplinary Graduate School of Science and Technology, Shinshu University, Japan 3 Faculty of Textile Science and Technology, Shinshu University, Japan Corresponding author e-mail: takatera@shinshu-u.ac.jp Abstract: To better understand the reasons for the marketability of clothing now designed and sold in China and Japan, we asked Japanese and Chinese experts to evaluate Chinese and Japanese brands of clothing currently for sale in the Japanese market. The marketability of the Chinese apparel items in the Japanese market was evaluated by the Japanese experts. Five Japanese jackets were purchased from a department store in Tokyo, and ten items of Chinese clothing were purchased from a department store in Beijing. Five of the Chinese clothing samples were judged as impossible to sell in Japanese department stores primarily because the sewing quality was incompatible with Japanese requirements, the designs were outdated, and the materials were of low quality. However, the other five Chinese clothing samples received high evaluations