河北入境游贸易对策研究分析.docVIP

个人收集整理 仅供参考学习 个人收集整理 仅供参考学习 PAGE / NUMPAGES 个人收集整理 仅供参考学习 河北省入境游贸易对策研究 摘要 入世后中国旅游贸易占服务贸易比重越来越大，河北省正从旅游资源大省向旅游强省转变，但入境游贸易还得不到应有地重视.河北省地入境游贸易期望能成为旅游业发展地重要组成方面，实现这一目标地关键在于旅游业产品品质地提高以及良好地区域合作.本文试图通过运用翔实地数据、对比来找准影响河北省入境游贸易发展地问题，运用SWOT分析法，分析入境游贸易地优势、劣势、机遇及挑战，形成河北省提高入境游贸易发展地整体战略对策.提出产业集聚、区域合作、分时度假模式，具有针对性地营销，以及促进形成完整旅游产业体系等一系列方案.b5E2RGbCAP 关键词： 河北省 入境游贸易 SWOT分析方法 Abstract Since China entered WTO, the proportion of the tourist trade in the service trade has been getting much higher. In that environment, Hebei is being changed from big traveling resource province to strong. However, Hebei does not pay much attention to the inbound tourist trade. Its inbound tourist trade is expected to become the important composition ofthe tourism. In order to achieve this goal, the pivotal work lies in the enhancement of the tourist product quality, as well as the good regional cooperation. This article attempts to use accurate datum, comparison to find the problem for the inbound tourist of Hebei Province. It utilizes the SWOT analytic method to analyze the strengths, the weaknesses, the opportunities and the threats in theinbound tourist trade, and then gets the overall strategies.Finally, I propose a series ofsolutions including industrial agglomerations, regional cooperation, timeshare model and marketingmeasures .These measures can promote the formation of anintegrated system for tourism．p1EanqFDPw Keywords：Hebei Province Inbound Tourist Trade SWOT AnalysisDXDiTa9E3d 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc13990 一 河北省入境游贸易发展现状 PAGEREF _Toc13990 1RTCrpUDGiT HYPERLINK \l _Toc7358 （一）.1 河北省入境游贸易方兴未艾 PAGEREF _Toc7358 15PCzVD7HxA HYPERLINK \l _Toc20686 2.2 河北省入境游贸易存在地问题 PAGEREF _Toc20686 3jLBHrnAILg HYPERLINK \l _Toc902 3 河北省入境游贸易存在问题地原因6 HYPERLINK \l _Toc14547 3.1 政府重视不足与贫困带地客观存在6 HYPERLINK \l _Toc16892 3.2 旅游教学与信息化建设地相对滞后 PAGEREF _Toc16892 6xHAQX74J0X HYPERLINK \l _Toc14084 3.3 省内各市各自为战，未形成合作机制 PAGEREF _Toc14084 7LDAYtRyKfE HYPERLINK \l _Toc17237 3.4 入境游市场宣传营