美国数字产业趋势报告.pdf

Market Data / Supplier Selection / Event Presentations / User Experience Benchmarking / Best Practice / Template Files / Trends Innovation  Quarterly Digital Intelligence Briefing: 2014 Digital Trends in association with Adobe Quarterly Digital Intelligence Briefing: 2014 Digital Trends in association with Adobe Published January 2014 Econsultancy London Econsultancy New York Wells Point 350 7th Avenue, Suite 307 79 Wells Street New York, NY 10001 London W1T 3QN United States All rights reserved. No part of this publication may be United Kingdom reproduced or transmitted in any form or by any means, Telephone: electronic or mechanical, including photocopy, recording Telephone: +1 212 971 0630 or any information storage and retrieval system, without +44 207 269 1450 prior permission in writing from the publisher. Copyright © E Ltd 2014 help@ Contents 1. Customer experience is the single most exciting opportunity for 2014 5 2. In the world of B2B, content is king 8 3. A year of experimentation and agility 11 4. Consumer expectations outpace corporate innovations 14 5. Evolving role for email as marketers seek to engage with millennials 16 6. Technology brings efficiency and immediacy to display advertising 18 7. Marketers fit for the future need to find the balance