家乐福-生鲜处排面指南.pdf

生鲜处排面指南 Fresh Division Implementation 蔬果课 ** FV Department ** Carrefour China Fresh Training 生鲜处排面指南 Fresh Division Implementation Guide 定义 Definition 依照当地的购物习惯，详细清楚地制定在何地， 如何排列商品。我们必须考虑到店和处的排面， 客流，商品的特性，季节性和促销因素。 Define clearly where and how implement the merchandise according to local shopping habit . We have to take into account store and division layout ,customer flow, products specificity, seasonal and promotion factors . 目的Objective 使所有的分类和单品排面标准化。 Standardize all family items implementation 使顾客舒适购物. To make customer purchase comfortable 依照季节段来改变排面. To change implementation according the seasonal period  部门准备和促销管理. To arrange and manage promotion in the department  改善生鲜处的组织机构，提高生产力。 To improve organization and productivity of Fresh division Carrefour China Fresh Training 生鲜处排面指南 Fresh Division Implementation Guide 方法 Method: 在保证100%的分类和季节性的基础上准备排面 To prepare the implementation based on 100% of the assortment and season 以部门排面指南作为员工的指示说明。 To give instruction to staff with department implementation guide 将每个分类的排面指南始终保留在卖场。 To keep permanently in sale area the implementation guide for each group of family 打印每张指南，制作成薄板，贴在每个排面后面 To print out each guide , laminated ,keep behind each display 每月检查一下排面. To review the implementation once month 由谁负责 Who  由生鲜处长和销售主管决定。 Decided by fresh division manager and sales manager Carrefour China Fresh Training 生鲜处排面 Fresh Division layout fastfood hot pot rice glam ball dumpling T T T