A企业智慧资源对接网络平台的营销策略分析.pdfVIP

上述研究成果和策略措施将为A 企业智慧资源对接网络平台的落地实施提供战略支 撑和战术手段。 关键词：A 企业；智慧资源对接；网络平台；营销策略 Abstract In recent years, the development of Internet-based business model innovation has become a major strategic competing field, among well-known enterprises, middle and small-sized enterprises, and even newly-established enterprises. One of high-tech enterprises of Beijing (Hereinafter referred to as A business) has designed and developed a new set of intellectual resources docking network platform, and intended to make the individual intellectual resources as ordinary commodity and can be freely configured through this network platform. Due to the value of the products on this network platform has characteristics of invisible, individual differences and subjective, the marketing approach, the way of promotion, and the marketing results are different from those of ordinary goods. Furthermore, the platform itself is a kind of brand-new business model. It is needed to design and develop new marketing strategies in order to successfully promote it to the community and to be recognized. In this paper, by taking the application and promotion of the network platform as the research goal, a comprehensive summary of the current marketing theories and business model innovation advances and trends is made, the macro background and the state of this network platform in the same industry were analyzed, by using PEST analysis and the five forces model, and the internal strengths and weaknesses and the external opportunities and challenges are also analyzed, with the SWOT analysis method. Then the marketing strategies that meet the requirement of popularization and application of the intellectual resources net