星巴克SWOT分析英文.pptVIP

Introduction of Starbucks Introduction of Starbucks Starbucks is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 15,012 stores in 44 countries. Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, snacks, and items such as mugs and coffee beans. Strengths Starbucks Corporation is a very profitable organization, earning in excess of $600 million in 2004.The company generated revenue of more than $5000 million in the same year. It is a global coffee brand built upon a reputation for well products and services. It has almost 9000 cafes in almost 40 countries. Starbucks has a reputation for new product development and creativity. 星巴克在新产品开发和创造享有声誉。 However, they remain vulnerable to the possibility that their innovation may falter over time.然而，随着时间的推移，他们创新仍有容易受到动摇可能。 The organization has a strong presence in the United States of America with more than three quarters of their cafes located in the home market.它对于美国市场的依存度过高，超过四分三的咖啡店都开在自己的老家。 It is often argued that they need to look for a portfolio of countries, in order to spread business risk.有人认为他们需要寻求一个投资组合的国家，用来分散经营风险。 The organization is dependant on a main competitive advantage, the retail of coffee.该组织依赖于一个主要的竞争优势，即零售咖啡。 This could make them slow to diversify into other sectors should the need arise.这可能使它们在进入其他相关领域的时候行动缓慢。 In order to ensure that customers, starbucks coffee shop often opens in the downtown area, this needs a lot of money. Its in every open a branch is about 2 million yuan.为了保证客源，星巴克咖啡店往往开在市区繁华地区，这就需要大量的资金。它在中国每开一家分店大约需要200万人民币。 innovation falter over time 创新易动摇 The problem of the localization 本土化问题 Competitive advantage a single 竞争优势单一 Capital problem 资金问题 Opportunities Starbucks are very good at taking advantage of opportunties. In 2004 the company created a CD-burning service in their Santa Monica (Califor