基于SWOT分析的河南省文化旅游分析-公共管理学专业论文.docxVIP

ABSTRACT Recent years, tourism has got a rapid development in the world scope. Due to the tourism industry in economy, culture, promote employment, protecting the environment, many countries and regions as its key support and the priority development of strategic industry. At present more than 130 countries and regions will tourism industry as its pillar industry of national economy development. From domestic, our country has 27 provinces, autonomous regions, municipalities put the tourism industry as a pillar industry of economic development or advantage industry, put forward building tourism province or a powerful tourism province goal, they strongly support the development of tourism industry. Culture is the soul of tourism, tourism is an important way of cultural development. In the “12th Five-Years Plan” period, cultural tourism industry will improve the tourism industry, promote the readjustment of the economic structure, promote local economic growth an important development direction. But at the same time in our cultural tourism industry in the process of rapid development has the obvious duplication and homogenization phenomenon, so the quality of the cultural tourism decline. Many scholars have studied from various angles. Because our country and foreign tourism industry development environment there are still many differences, such as social system, stage of development, etc. At the same time, our country at present is actually still in the big government, small society characteristics, in practice, the governments leading role, now domestic research mainly through the policy research and institutional orientation aspects, the key lies in research at all levels of the competent department of tourism cultural tourism development in the guiding role and guide role. SWOT analysis as a kind of more mature analysis method and research system, in the enterprise management, education management, and other areas to be a successful application, therefore, its int