中国当代艺术微博的舆论表达与公共传播-中国传媒报告.PDFVIP

① 中国当代艺术微博的舆论表达与公共传播 廖卫民 （浙江理工大学文化传播学院，杭州310018 ） [摘 要] 在对网络舆论的考察研究中，本文通过对中国当代艺术家微博运用的案例 分析，总结归纳出中国当代艺术公共传播的两种典型舆论表达模式：一是深度介入型，二是 艺术再现型。前者是艺术家近距离地参与介入乃至有意深入到网络舆论的中心地带，使得艺 术作品本身也成为一种重要的网络舆论表达语言；后者往往是通过艺术再现手法，在微博传 播中形成较为长久的舆论表达张力。这两种舆论表达模式都充分利用了微博的媒介传播特 质，使得艺术家能与网民有效交流，从而扩大了当代艺术的公共传播，彰显了当代艺术的社 会现实意义。中国当代艺术微博的舆论表达和公共传播尽管还存在局限与问题，但两者互相 融合创新或许会使得当代艺术传播的公共领域在种程度上成为一种现实。 [关键词] 微博；当代艺术；艺术传播；公共传播；网络舆论 Studying on Chinese Contemporary Artists’ Micro-blogs: Modes of Public Opinions’ Expression and Public Communications Liao Weimin （School of Culture Communication, Zhejiang Sci-Tech University, Hangzhou, 310018, China ） Abstract: During the studying of online public opinion, the author analyzes the cases of micro-blogging applications for Chinese contemporary artists, and finds out that there are two typical modes of public expression and communication. One is the mode of in-depth involvement and the other is the mode of art representation. The former demonstrates that the artists closely involve themselves in, and even deliberately participated or penetrated into the kernel of forming public opinion on internet. Hence, the artistic language itself becomes important form of online public opinion; the latter usually constructs more permanent expression of public opinion with some social tension by adopting art representational techniques. Both of these modes have been operating through the micro-blogging interactive communication, thus enhancing the public communication of contemporary art, and highlighting the social relevance of contemporary art. Although there are limitations and problems through the modes of Chinese contemporary artists’ micro-blog