当前大学生消费行为与消费心理的研究-马克思主义理论与思想政治教育专业论文.docxVIP

II II 内 容 摘 要 大学是培养高级专门人才的摇篮，大学生是全面发展、综合素质较高的求学青年， 是社会群体中特殊的个体，他们在整个社会中必将受到社会的影响，同时也对社会产 生作用。随着我国社会主义市场经济体制的逐步完善和社会经济的发展，社会整体消 费水平的提高，大学生作为社会消费的一个特殊群体，是商品市场上最活跃的消费者， 其消费行为和消费心理也发生了很大变化，他们己经不满足于吃饱穿暖的物质生活现 状，有了越来越多的精神需求，文化生活在逐步改善，文化领域的消费也在不断扩展。 伴之而来有些大学生走入炫耀攀比和盲目追求时尚等消费误区，因此，对大学生消费 行为和消费心理研究就显得十分重要和必要。我们要对大学生的消费现状进行认真分 析，找出大学生消费行为和消费心理存在的问题，有的放矢，实事求是，加强大学生 的思想政治教育，引导大学生树立良好的消费行为和健康的消费心理。对于成长中的 大学生，其世界观、人生观、价值观正处于定型时期，其消费极易受到来自家庭、学 校、社会等方面的影响。因此，关注大学生的消费行为和消费心理，不仅要从大学生 本人做起，而且要将家庭、学校和社会互相联合起来，帮助大学生树立起适度、合理、 科学的消费观念，形成符合社会发展的良好消费行为和健康消费心理，提高他们的思 想道德素质，对于促进经济发展和社会进步有着十分重要的意义。对于落实中共中央 关于加强和改进高校思想政治教育的精神有着现实的意义。 关键词:消费 消费行为 消费心理 消费观念 III III Abstract University is the cradle of adopting high specialties. College students, which are in full development and upper integrated stuff, are special individuals in the social colony. They are bound to be influenced by the society, of course, and they take a very active actions in the society. With the improvement of Chinese socialism market economic system and the development of social economy, the full level of social consumptions. College students , as a special colony of social consumptions, is the most active consumer in the commodity markets, whose consumption behaviors and consumption mentality are greatly changed. They are never only satisfied with the matter civilization, but are in pursuit of the spirit civilization. The civilization living is gradually improved, and the consumptions for civilization field is constantly magnified. Which also lead to compete with each other among the college students , college students will blindly pursuit the fresh styles. So it is vital important and necessary for us to study the consumption behaviors consumption mentality of college students. With the careful study of consumption actualities of college students, the critical reason which exist in the consumption behaviors and consumption mentality is found. Aiming at the target, we should strengthen the ideology politics educations of c