公众数码公司网上冲印服务顾客接受度与满意度研究工商管理专业论文.docxVIP

哈尔滨工业大学工商管理硕士学位论文 哈尔滨工业大学工商管理硕士学位论文 - - II - Abstract With the rapid development of the Internet, online shopping is becoming a new shopping method. The online printing, as a typical and special representatives of online shopping in foreign countries has made rapid development, according to the data provide by Imaging Solutions company, In European on-line printing accounts for 20 percent of the overall , 30 percent to 40 percent in North America, while China accounts for only less than 1 percent. Although online printing as a new prints way has many advantages, however, the development of our country is not as rapid as in Europe and the United States, don’t alternate to the traditional printing method and account for the market leading position. One major factor is that most consumers have not yet accepted this new way of printing photos.And in the part of consumers did not satisfied with on-line printing after they used it. This dissertation aims to analyze this problem,know the purchasing behavior on the net of the consumer and provide internet service providers of printing some marketing suggestion having pertinences for the providers on online printing.In this dissertation,we research the acceptance degree of Public digital comapay toward the online printing by demonstration analysis on the view of the intention of customer accepting the online printing.We take the key variables- --attitude,intention that influence the perspective of customers toward online printing as the investigative object.We set up the consumer acceptance toward online-printing model under the framework of attitude,intention and behavior and add the expected service quality,customers’ perception of quality and customer satisfaction in it.Put the emphasis on the validity of the model and influence and relations between the variables.We analyze the expected service quality,customers’ perception of quality and customer satisfaction,in order to find the critical factors on customer’s online-pr