从“双百人物”看中国60年来社会价值观变迁-传播学专业论文.docxVIP

摘 要 在传媒技术如此发达进步与全球化进程加快的大背景下，加强社会主导价 值观、巩固民族价值观、实现社会整合的任务在全力建设和谐社会这一重大形 势下显得无比重要。作为媒体来说，应该充分利用它的特点来宣扬价值观，此 时，媒体新闻报道就得肩负起这一功能。 2010 年春节前后，中央电视台特别推出“双百人物”的专题报道，同时 《人民日报》及人民网也不遗余力的大幅度报道“双百人物”。“双百人物”评 选的目的和意义，在于借助人物事迹中蕴含的主流精神与价值观，影响社会的 价值取向，提升全民族的精神境界。 本文以《人民日报》上对“双百人物”中“100 位为新中国成立以来感动 中国人物”上的新闻报道为研究文本，将对 100 个人物进行时间阶段上的分类， 从中提取典型性样本，并用框架分析中的内容分析对文本进行大体研究并进行 个案分析后，得出每个阶段所宣扬的社会主导价值观，并研究每个阶段主导价 值观的特点以及不同阶段之间价值观的联系。文章的结尾部分还会探讨影响价 值观变迁的重要因素。 关键词：双百人物；分类；内容分析；社会价值观变迁 Abstract With the development of communication technologies and the accelerate process of globalization, it is essential to enhance the value of social dominant, to consolidate ethnic value, and to realize the mission of social conformity under circumstance of constructing harmonious society. As far as media is concerned, its features should be fully applied to advocate values. Hence, news reports should undertake this function. After the spring festival, 2010, CCTV launched a feature called “Two Hundred People”. Meanwhile, People’s Daily and People’s Daily Online spared no effort to report “Two Hundred People”. The purpose and significance of “Two Hundred People” selection is using mainstream spirit and values bearing in heroic deeds to influence social value orientation and to improve the whole nation’s spiritual realm. The present study will use the news report of “One hundred people moving the country ever since the foundation of the new China” in “Two Hundred People” posted in People’s Daily as research discourse. The study will categorize these 100 people in terms of time phase, and will select typical samples. Content analysis, a structural analysis, will be applied to have a general study of the discourse. After case study, social values advocated in each phase will be generated, and also these social value features as well as the connections between the values in different phases will be studied. Finally, at the end of the essay, the crucial elements affecting value transition will be discussed. Key w