（毕业设计论文）《企业文化对构建企业核心竞争力的影响分析》.docVIP

精品 毕业设计报告(论文) 论 文 题 目： 企业文化对构建企业核心竞 争力的影响分析 作者所在系部： 作者所在专业： 作者所在班级： 作 者 姓 名： 作 者 学 号： 指导教师姓名： 完 成 时 间： 北华航天工业学院教务处制 摘 要 国际化竞争的今天，企业家们都在思考如何打造核心竞争力，都在寻找步入国际市场的通行证，而根本解决之道就在于缔造优秀的企业文化。优秀企业文化是组织的灵魂，是企业核心竞争力的一部分，也是核心竞争力形成的基础和根本精神力量，在企业发展的不同阶段，企业文化再造是推动企业前进的原动力，企业文化是核心竞争力。 本文旨在研究企业文化对构建企业核心竞争力的影响,研究如何通过企业文化理论提升企业核心竞争力,用企业文化理论来指导企业核心竞争力建设,创建独特的企业核心竞争力。在深刻研究企业文化对企业核心竞争力的影响之后,本文对企业文化提出了一些新的看法和见解。如: “以人为本”建立和谐的企业文化；塑造企业形象，增强企业核心竞争力；彰显企业精神，核心价值观；要放眼未来，不断创新；构建“学习型组织”，获取永久竞争优势；要有自己的特色。这些都有利于我国企业走向良性发展道路。 关键词 企业文化 企业形象 企业核心竞争力 Abstract International competition today, entrepreneurs are thinking about how to build core competence, are looking for a pass into the international market, while the fundamental solution lies in creating outstanding corporate culture. Excellent corporate culture the soul of the organization, is part of enterprise core competitive power, but also form the basis of core competence and the fundamental spiritual power, in the development of different period business, corporate culture is to promote the business forward recycling motivation, corporate culture is the core competitive force. This paper aims to study corporate culture in building the core competitiveness of enterprises, research how the theory of corporate culture to enhance core competitiveness of enterprises, with the corporate culture theory to guide the construction of core competitiveness of enterprises, creating a unique core competence. In the deep of studying corporate culture on the impact of core competitiveness of enterprises, the paper put forward the corporate culture some new views and insights. Such as: people-oriented building a harmonious corporate culture; create corporate image, enhance their core competence; demonstrate entrepreneurial spirit, core values; Face the Future, constantly bring forth new ideas; structure learning organization, obtain permanent competitive advantage; have your own characteristics. These help Chinese enterprises to healthy development. K